The Kairali Group has visions to offer Ayurveda in the purest form ever. The adept and experienced professionals at Kairli Ayurveda like doctors and therapists address various health problems and their commonalities. Kairali Ayurvedic Group has taken an avant-garde approach towards holistic wellness. The Kairali Ayurvedic Group believes that Ayurveda can heal and rejuvenate the body, mind as well as the soul. The Kairali Ayurveda Group was established in 1989 by renowned physicians, late Dr. Sunkunny Vaidir (grandfather of Mr. K.V. Ramesh) and Dr. K.S. Vasudevan (father of Mr. K.V. Ramesh).
When Did Kairali Ayurvedic Group Get Digitized
Managing Directors Mr. K.V. Ramesh and Mrs. Gita Ramesh have been able to create an Ayurvedic utopia. They made the signature property-The Ayurvedic Healing Village in Palakkad Kerala.
This place boasts to offer a natural way of healing. They combine an effective amalgamation of Ayurveda and technology along with professionalism that delivers to you the highest standards of Ayurvedic treatments.
Changes due to digitalization
Omnichannel
Kairali Ayurvedic is currently focused on going omnichannel. They plan to expand their distribution network across the country. They want to be present at on-ground field forces in order to cover the B2D segment with their products. The products they want to launch are their FMCG goods and sanitizer in tier I cities.
“With the integration of technology, we have now given clients a seamless experience of ordering with us and getting updates from us from any channel and our focus is speed and making sure there aren’t stock-outs in any channel of sales unless strategic,” states Abhilash K.R, Executive Director, Kairali Ayurvedic Group.
Distribution Strategy
Kairali Ayurveda brand manufactures have more than 923s tock-keeping units(SKU). These units comprise traditional Ayurvedic products, proprietary oils and cosmetics, herbal cosmetics, herbal teas, proprietary medicines, and hand sanitizers.
The best-selling products of the brand name are Kairoil, Kaircin Facial Oil, Hand Sanitizer, Kairbal, Dhanwantram, Anu Thailam, Sparub, Safed Musli, Turmeric with Black Pepper, Ashwagandha, and Thriphaladi Choornam.
They have introduced many immunity-related products with the improved formulation. The brand aims to access 80 percent of Indian districts by 2025. The brand’s target is to fulfill the product requirements across its distribution chain within 24 hours. They want to do this by creating localized warehouses and using technology to get an estimate of the supply chain and maintain the supply and demand levels.
Success story and examples of achievements because of digitalization
Partnership with HDFC Ergo
HDFC ERGO General Insurance Company Limited is a joint venture between HDFC Limited. Kairali Ayurvedic Group declared a collaboration with HDFC ERGO General Insurance Company Limited to offer their customers health insurance for Ayurvedic Treatments & Therapies at their Healing & Wellness center in New Delhi. This partnership also marks the beginning of a new era that promises to provide access to Ayurvedic Health Care Insurance to any patients and individuals who are interested in trying out alternative treatments like Ayurveda.
This agreement has encouraged people to come to Kairali to get their Ayurvedic treatments and also receive medical insurance. This has been organized in accordance with The Ministry of AYUSH guidelines to provide insurance to Ayurvedic treatment as well as regarding settling claims.
Abishek K Ramesh, Executive Director Kairali Ayurvedic Group says that the group has always had the goal to create a greater value when it comes to their customers. Therefore, this tie-up will let them enhance their access to a host of general services. These services will be designed exclusively to address the health needs of their customers.
This tie-up will allow the two entities to focus on the growth of the health market. Kairali Ayurveda through its Healing and Wellness centers is committed to catering to every health and wellness need of all their customers.
“We were the first with the Kerala Government to take Ayurveda to the world and The Kairali Ayurvedic Group has again become one of the pioneers in taking Ayurveda insurance to the masses” further added Abishek. He believes that this alliance reaffirms its commitment to the financial well-being of its customers. They are committed to providing their customers with comprehensive solutions.
Their 35 treatment centers are in 9 countries as they help people with authentic Ayurveda treatments that will help them to rejuvenate, heal, and to restore the natural balance of their bodies.
Being established on grounds of research, the Kairali Ayurveda Group, since its inception in 1989 has developed a product structure through digitization that has allowed it to reach a multi-national audience.
The uniqueness of the Kairali Ayurvedic Group
The Kairali Group has visions to offer Ayurveda in the purest form ever. The adept and experienced professionals at Kairli Ayurveda like doctors and therapists address various health problems and their commonalities.
The adroit teams of health professionals are well-equipped with the acute knowledge of diet, Yoga, medicinal sciences, and even beauty-care products. The cutting-edge technology of the Ayurvedic Manufacturing facility in Pollachi, Coimbatore & Kerala helps manufacture these effective products. Unique products that have been formulated have made it possible for Kairali Ayurveda to stay ahead of the curve and beat out its contemporaries.
The Executive Director states that the team at Kairali Ayurveda has always strived for the development of an authentic range of ayurvedic products. The continuous hard work of the Ayurveda doctors and health experts has allowed Kairali Ayurveda to launch quite a few immunity-booster products in the market.
Their monitoring process of the inhabitants at their Ayurvedic health and wellness village went digital during the pandemic. This has helped Kairali Ayurveda to monitor and determine the best treatments for their clients. Not only that, they through the digital data know the best ingredients and certain combinations of it that will help them to come up with new wellness products to treat any future cases.
Ayurveda Retreat
Recently at the wellness center, Kairali Ayurveda hosted India’s first Ayurveda-based Chef’s Retreat, showcasing the health benefits of ayurvedic cooking to their foreign clients via digital platforms. The brand so far has received welcoming acceptance.
Legacy and future
The pandemic made Kairali expand its products and business. They have been producing and selling sanitizers for about 5 years currently. Additionally, the brand was also able to expand vertically. Ayurveda is known as the science of life and Kairali Ayurveda as a brand has been offering its customers preventive products that also help them to improve their immunity. They consider this as the need of the hour in light of the current situation.
The Executive Director has concluded that going ahead Kairali Ayurveda has planned to construct the capacity when it comes to the unprecedented growth in demands of the products. The demands have been coming from various verticals and they plan to adopt new technology very soon as they want the production as well as the delivery service to be efficient. As per the claims of the Executive Director, Kairali Ayurveda is currently building the Phase-II of their factory at their manufacturing plant in Tamil Nadu.
The brand has also planned several initiatives like a brand new Ayurvedic Retreat in Goa. The team has plans to launch over 32 brand-new ayurvedic products. They also have planned to target new markets in the coming two years.
They also want to work on their online presence in the near future and make it steadfast. They have already hired a team of media experts to start working on it.
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